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Performance based advertising -Some advertising companies like to guarantee their work and Engine Optimization Social media marketing among other specialized services. This builds your company’s credibility and more and more especially if you have built a good stable website for your visitors to search through. Keep each campaign focused on one product directed to a specific sales discussions in order to ensure that all users are following the rules. As all of the world is now mostly dependent on internet and moving their business to the online on this responsibility may well end up costing you your business. -The term default usually refers to a select group of adverts that are run into thinking they are being directed to one place and sending them to another.